These simple yet essential marketing tips are all the innovative marketing inspiration you need as a small business owner to build your own marketing strategy without suffering a financial blow.
Today is the day. Come up with your own ideas for marketing. Read success stories and get inspired by the ideas which made small businesses successful and then improvise and implement. Continue to use the ones that bring growth and quickly discard the ones that don’t.
Be consistently proactive. Marketing is all about persistence and evolving.You have to keep discovering and experimenting, till you find what works for you. Then maintain your momentum build a marketing strategy and work on it.
Have conversations with customers. Always be eager and welcoming to feedback, positive or negative. Always carry a “what can I do for you” attitude, and see what the common areas of complaint are and work on it.
Put your business on the web. If you haven’t already done so, it’s already late but not too late. Get your business a website because being online is where all the action is.
Embrace the power of Content marketing. Coming up with relevant and engaging content regularly helps you generate traffic for your website and increase your customer acquisition. Content marketing includes creating content pieces like: white papers, e-books, blog posts, webinars, podcasts, case studies, videos and much more. With so many platforms you will never run out of options.
Get involved in social media. Be aware of which social networks like Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram etc, your customers frequent and participate in them on a daily basis. Fill your social media profiles with as much details as possible, always including your website links and products to market your company in an online social way.
SEO is the way to go. SEO allows you to rank for search terms that people are searching for without having to pay for an ad. When you optimize your content for the search engines you not only increase awareness and drive traffic to your website but most importantly be at par with your competitors in the market.
Constant Emailers. The most inexpensive medium to promote your business and related content and delivering it right in the palm of your potential customers. Schedule emails which provide special offers, product tips, coupons and helpful hints to your customers to help improve business or their personal lives. Such need generation drives clients directly to your business.
Start a Referral program A referral program is an excellent way to make your existing customers into your advocates to help you find new customers.
Organize Meet Ups and attend others A meetup is a friendly, casual and mostly a free event that any small organization or a small group of people hosts. It which gives you an opportunity to increase your user network offline, as well as boost brand awareness, and improve product or service knowledge.
Love our ideas but have better ones to add? Let us know in the comments below.