Today if you are a small business owner and your business functions as a totally offline enterprise and you rely on conventional methods to promote your product to gain new customers, have we got news for you?
Do you know that more than 2 billion of your potential client base uses the internet every day? And these numbers are only going to go up. Hence, evidently for any business ranging from the largest enterprise to the sole trader running solely, operating only offline is an outdated and risky strategy. As the statistics come are an eye opener, what should be your instant call of action?
Yes. A website is one of the least expensive and easiest tools that can be used to market a small business and is considered the first crucial step when marking an online presence. Websites work on the principle of 3 2 1 and this is how..
3 ways you gain with a website
You gain credibility
The biggest hurdle that small business owners come across is proving their legitimacy. By having a well-designed website you can portray instant credibility, making it an ultimate proof that you are the realest of the real deals. Not just that if yours is a home-based business, this could be your store front to promote your product and services.
You Gain customers
Do you know out of the 2 billion people who use the internet almost 90% of them have done some sort of online shopping or contacted a company online in the past year? So by not having a website, just imagine the amount of potential client traffic you are missing out on.
You gain business value
It’s a proven fact that business loans are the most typical to get approved. But if you have a website and a well thought out one, and if the bank manager asks to see your website, you won’t be a nervous wreck. It doesn’t just stop with the bank; with a stunning website backing your business, the perceived value of your business will be much higher in the eyes of your customers.
2 ways you save with a website
As a small business owner, the cost of having a website could be intimidating, but with the world practically functioning online, the losses you are already unknowingly suffering are much larger. There are many options available today when looking for a perfect website to suit your budget and marketing needs. Today if you go ahead and compare and analyze the cost of print adverts, when you consider the size of the market and reach a website has to offer, it is definitely a much more cost effective option.
Save on time
When it comes to providing information to customers on the phone, face-to-face, in a brochure, or in emails, you already know how time consuming and exhausting it can be. Your websites comes a rescue as it is an available online catalog, available indefinitely and displaying all the information about your products and services. They say time is money, then why waste it. Make time with your website.
1 stop destination for your business information
When it comes to reaching out and sharing information about all aspects of your business, nothing beats a website. People usually search for vital information like timings, details on what you offer, your service ideology and pricing. If you want your customers to know about your business and increase their loyalty to you, a website is the way to go. By adding a blog page educate your client base and use a FAQ page to answer multiple queries in one go
Now that you know that your website is the answer to all your marketing and sale boosting needs, what are you waiting for?