Why that restaurant across the street is doing better business than you.

You come up with this amazing idea for your own restaurant, decide on a cuisine, choose a theme , rent that perfect location and spend a ton on interiors because hello! It’s literally your biggest dream come to Life. You are convinced that this is going to change your life forever and you dive right into putting all your time and effort into it.

Sounds like a full proof plan doesn’t it? But why isn’t the footfall increasing beyond the few passer-by’s? Why is that tiny place across the street drawing in all the crowd?

Well you could be making really minute mistakes that are making all the difference. Just a few simple tricks to abide by, that’ll  make your eatery be the talk of the town.

  1. When it comes to your menu, less is always more. Keep the menu small and stick to your strengths. People usually recognize a joint by their signature dishes. Don’t try to include all kinds of cuisines in your menu. Instead, play by your chef’s expertise and have a short menu with exiting dishes.
  1. Your staff’s attitude makes all the difference. Your front of the house , your servers and even your cleaning staff should be properly trained when it comes to dealing with your customers. The way your staff treats your customers is what makes them feel special. No matter how great your food might be , one rude response by your staff can make the customer lose his appetite. Whereas a small fault in your food can be overlooked if responded with an honest apology and a quick amend.
  1. Your place deserves a personality . What brings in the customers is what sets you apart from your contemporaries . its how you do things differently. It could be anything from the way you plate your food, to your cutlery , your menu design, the lighting, the ambiance or just how the staff treats the guests. Have a unique character statement that compliments your food and theme and be ready to hear those reservation bells ringing.
  1. No marketing, no business. The planet has gone digital and your absence from this platform might be the reason you are lagging behind in the race. Have a simple website dedicated to your restaurant and publicize your food by posting pictures , running promotions and offers or simply have a dedicated review page to  flaunt the love of the happy customers. So the next time, when someone asks Siri or google to locate the best Italian place near them, let your restaurant’s name pop up on the top of the list.

Have a simple website dedicated to your restaurant and publicise your food by posting pictures , running promotions and offers or simply have a dedicated review page to  flaunt the love of the happy customers.

 

Also, plan your finances well to help run your place for a good one year before profit picks up pace. Avoid debt and market well and watch your restaurant dream come true.

Happy serving to you!

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