Automating B2C communication: The Key to a Scalable Growth

THE CHALLENGE:

Increasing sales and managing a fast-growing business by transforming customer communication and engagement

THE RESULTS:

Pronto waste service has experienced unprecedented growth coming from the multi-channel communication approach, and referrals are at an all-time high.

Customers reviews can now be requested and written any time from any device, triggering more sales, referrals, and online search visibility.

Delivery appointments are expedited since customers can set their deliveries directly in seconds.

THE STORY:

Pronto Waste Service

Since the start, Pronto Waste Service has seen significant demand for their service. By 2017, it was clear that the company’s new client acquisition and customer communications were underachieving, and expected growth had flatlined. This led them to boost their online presence and improve customer communication. They choose Gobiggi’s platform and services

Delivering waste dumpsters “On time, All The Time” to a construction job site or a cleanup location comes with challenges.

There isn’t much sex-appeal in a large Roll-Off Dumpster, but personal customer service and proper communication does get people’s attention.

For this reason, Pronto Waste Service added ‘text’ to their communication versus calls only and started collecting reviews and sharing them with new customers.

PRE-GOBIGGI: 5% GROWTH PER YEAR. WITH GOBIGGI: 28% GROWTH IN THE FIRST YEAR.

“We’ve known we needed to integrate technology. We tried using other companies, but the growth didn’t come. It wasn’t until we encountered a Gobiggi rep and tested their platform and services that we thought things might change. We were pleasantly surprised to find their solution to be what moved the needle in the right direction,” Explains Nancy Arencibia, Director of Customer Service.

“The decision to implement Gobiggi’s platform widened our reach and provided new prospects with the reasons why we are the right one for the job.”

ROLLING OUT GOBIGGI: STARTING WITH THE REVIEWS MODULE

Pronto Waste Service chose to roll out Gobiggi with the custom review module. A review request is pushed to all the customers, and it provides an immediate impact on new prospects. The results enticed them to roll out the referral program, and eventually the entire platform. Since using Gobiggi, the online customer’s engagement has dramatically accelerated growth.

“Gobiggi is not only an online solution, it incorporates our traditional business and technology. And it works,” says Nancy.

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