What is Business?
Ultimately, a business is a system of human relations.
We deal with people – Telling them our business story. Charming. Convincing. Solving problems. Providing customer experience and more.
And yes, we also make money from it.
So what’s your story?
Storytelling builds relationships. Stories and engagement go hand in hand. Your Business Card, Facebook, Website, Company profile, Blog posts, meeting, trade show, all these media content need to attract the attention of your target audience in your story.
In today’s world, prospect and clients exposed to a lot of content. Everyone is vying for their attention. But internet users have developed “filters”. They filter almost everything that looks like an ad.
With your story. People are interested in your genuine story.
Your story is the manifest with every handshake, phone conversation or text. Each time you hand a business card you tell part of your story. When your business-card put in the trash like 88% of all cards, your story ends with it.
What is Your Story? Did You Text Your Story Today?
In this article, we will see how to build your story.
A brand story connects to any of the following:
- What was the reason you founded the company
- What makes you get back to work every morning
- How your product or service came into our world
- Who are the people who find value in what you do and why
- Who are the people behind the scenes
- A peek into your company
The following does not belong to your story :
- A few-page article about your company’s history
- Blog posts
- All the ins and outs of the business
- A tool for manipulating them to buy from you
Your story is never “about the company.” It’s about your customers and the value they get when they choose your service or purchase your product.
The star in your story is the customer. Not you.
If there is something in our story that does not lead the customer to the path you want, it does not belong to the story.
If the client does not understand what his / her part in the story, your story is probably not true. Each time you tell or text your story prospect needs to find their part.
And if it’s hard for you to tell the story alone, clients stories will help you.
- Where they meet you in life?
- How did you help them?
- Why were you important to them?
Your story is the way to convey your message and your values.
I hope now you convinced yourself that you need to find your story.
Don’t think about marketing
It sounds opposite to what needs to be done. We need to write a story to market your product or service, but it can be the key to its success. Do not try to sell your product. Try to think about generating interest. Try to think of why anyone would be interested in your story at all.
Don’t be boring. Don’t be official.
Share the successes. And the failures.
Pay attention to other stories and what grabs you to keep reading them.
- Don’t be too formal.
- Don’t use stock photos.
- Your story is not a business presentation.
People want to read about the human side of your story.
Don’t overdo what is not needed. Write your story and then cut it back in half. Leave the most relevant parts.
Within your story, the message needs to enter. It needs to be designed and intentional. And the message may not be blatant and overt but fit into your story.
The story will incorporate the solutions you provide, the parties you like, what you stand for and like to do.
Inside the story, your customer’s pains, aspirations, and fears will be told.
The aesthetic look of your story will demonstrate the values that lead your company, your style of work, your qualities, and your specialty.
And your story will fit into all your material: lectures, promotional materials, social networks, and articles.
How do you do that?
Gather your team for an important meeting.
Start by choosing the key phrases that describe all the messages we talked about in the last few lines.
For example: responsibility, human relations, technology solutions, customer management, personal development, goal attainment, event design, luxurious vacation, etc.
These can be words that come from conversations with customers, from staff meetings, or the vision of the company.
Don’t filter out ideas. Write them down.
Make tabs with one phrase written on each tab.
Go through all the tabs together and put aside those that contain the phrases that best express your message.
Preserve the other tabs as well; they can be the basis for excellent article material.
Take all the tabs with the values you have decided are the most important and prioritize them from top to bottom.
Now put together phrases that describe your brand.
Take all the sentences you have created and put your story together. It will take time, but it will provide the base of what called: Text your story today and connect.
Once you’ve put together your story, you want to keep a consistent message across all media channels and relationships with customers. And that includes networking content, customer service, website, social media, etc.
How to choose the right words
Write the story in words that will speak to your prospects and client; you must, of course, know it well.
If your customer is technical and likes to see tables and numbers, this is the language you will use. If they speak a simple language, that the style that will affect them most. Here are some options to find the message that will best convey to your client:
- Your Business-Card: What your prospect expect from your Business card, and how to achieve it
- Your site: What would your customers want from your site? What got them to the site?
- Target Audience: Who do you expect to be involved with your content? In your products? In your service? In your story.
- A little more in-depth: What do you want your target audience to feel after visiting your site and reading your content? What part of your story they will remember?
- Tone; What feelings do you want to create after reading your story?
- Perspective: Do you speak to a person, or do you tell it from your side?
- Voice: Do you speak a formal language? Folk? or in the middle
The more data you have about your customers, the more you can tailor your story to both your brand and your target audience.
- Human relations are the heart of marketing. Stories strengthen and build the customer relationship.
- Stories make the voice of your business.
- Tell, email or text your story with Interactive Business Card, blog posts, Website page ‘about’, video, social networks, customer service…
- Be aware of sharing paper. People like looking at paper for 15 to 30 second, then they forget it or trash it.
- The story is how you convey your message to your target audience.
- Who defines your story? Your target audience. Before you start telling the story, you must know it.