Email marketing can and will generate new business if it’s done correctly. Those that dismiss email marketing as ineffective are merely focusing on the wrong things – making it worthless. When you focus on the right things, Email Blast works.
In email marketing one rule and three key metrics should have your attention:
The Email Marketing Rule:
Email Blast is not a magic form of marketing. It yields the best return,
but it’s not ‘You send. They buy.’
Email Blast is an affordable media channel (we provide 100% Free email marketing Service.) like other media channels. The rule that guides all forms of marketing is – honesty and consistency. Honesty creates good vibe consistency build curiosity and strengthens the relationship with your prospects one email and at a time.
Email marketing three key metrics
- Open Rate – The number or percentage of prospects who open an email.
- Response Rate – The percentage of prospects who respond to an email.
- Conversion Rate – The percentage of responding prospects who buy.
A lot of marketing “experts” focus on the Open Rate because it’s the easiest metric to raise. However, the conversion rate is most important – that’s how you make money.
High open rates do not mean high conversion rates. Writing an enticing subject line that gets a prospect to open only to be disappointed with the content will get you thrown into the spam folder.
Conclusion 1.
- Be honest and consistent.
- Write enticing subject line But Not deceiving
Make it Easy to Act.
Buying is the last step of the sales process, but since the conversion rate is the most critical metric let’s start here. No matter what you’re selling, a custom solution or commodity product, your number one focus should be to make your offering easy to understand, buy, or engage. Don’t make your prospects ever think “how do I buy it?” Or “how to can I hire them?”
Step into Your Customer’s Shoes
One of the biggest mistakes Email Marketer often do is position themselves as the hero. Wrong. Your prospect or consumer is the hero. You are simply the guide calling them to action.
Prospects only open, read, and respond to an email that is about what they want, need or an idea presents an excellent possibility for joy or profit. They don’t’ really care about how great you think you or your company are. They’ll only become your customer if they believe that buying from you will benefit them.
Effective emails are always about benefits, not features.
LOSE: “Our product is engineered by expert blah blah blah…”
WIN: “Our Email offering increase client’s acquisition by 40%”
Don’t Sound Like You’re Selling
Most people do not trust salespeople. Some of it comes from stereotypes, but a lot of it comes from dealing with pushy salespeople using aggressive sales techniques.
If you’re selling something, you must avoid sounding like you’re a salesperson. This doesn’t mean you have to hide that you’re selling something, but you need to avoid using sales-y phrases like:
LOSE: “What if I told you…”
LOSE: “We put our customers first…”
LOSE: “I’m not supposed to say this…”
If it sounds like something a stereotypical salesperson might say, don’t put it in the email. Don’t use unfounded claims or opinions.
LOSE: “Our service department is world-class…”
WIN: “We won the Miami Business “best service” award three years running.
Conclusion 2.
- It’s always about them. Never about you.
- Features are less important or interesting. Benefits are what they need, what they are looking for and willing to join.
The Right Way to Boost Conversions
Like we said at the beginning – the only thing that matters at the end of the day is the conversion rate. So how can you boost your conversion rates?
Your prospects don’t have time to read long emails. You only have a few seconds. Do not waste that precious time repeating yourself.
The conversion recipe is simple: One benefit, one differentiator, and one call-to-action (in that order).
The one benefit should explain, from your prospect’s viewpoint, what buying your offering would mean to the prospect.
WRONG: “Our service has the following benefits.” (too many)
WRONG: “Our service saves you money.” (too vague)
RIGHT: “Our email marketing service is 100% Free.”
The one differentiator should explain from your prospect’s viewpoint why you’re the right person to buy from.
WRONG: “We’ve been in business since 1950.” (irrelevant)
WRONG: “We’re the industry leader in XYZ production.” (too vague)
RIGHT: “We do more Free successful Email Campaign than anyone else.”
If you’re selling something that can be ordered online, then the one call-to-action should be a link to where the prospect can buy your product.
If you’re not selling something that we can order, then your call-to-action should be in the form of a YES or NO question or schedule a meeting, sale end tomorrow call now, something that your prospect can respond too. Your goal, in this case, is to start a conversation. A simple YES or NO question provides the least amount of resistance to get a discussion started.
WRONG: “For more information, visit our website.”
WRONG: “Call if you have questions.”
RIGHT: “Is Free Email Marketing something you like to try?”
RIGHT: “Would you like to hear more and understand the details?”
Email marketing does work when you approach it properly. Stay out of spam folders and boost your conversation rates by following these tips.
Try A cycle of progress with us, Now.
100% free. Because we build relationship, Acting.
Step into Your Customer’s Shoes
One of the biggest mistakes Email Marketer often do is position themselves as the hero. Wrong. Your customer is the hero. You are simply the guide calling them to action.
Prospects only open, read, and respond to an email that is about what they want. They don’t’ really care about how great you think you or your company are. They’ll only become your customer if they believe that buying from you will benefit them.
Effective emails are always about benefits, not features.
LOSE: “Our product is engineered by expert blah blah blah…”
WIN: “Our product reduces failure by 60%.”
Don’t Sound Like You’re Selling
Most people do not trust salespeople. Some of it comes from stereotypes, but a lot of it comes from dealing with pushy salespeople using aggressive sales techniques.
If you’re selling something, you must avoid sounding like you’re a salesperson. This doesn’t mean you have to hide that you’re selling something, but you need to avoid using sales-y phrases like:
LOSE: “What if I told you…”
LOSE: “We put our customers first…”
LOSE: “I’m not supposed to say this…”
If it sounds like something a stereotypical salesperson might say, don’t put it in the email. Don’t use unfounded claims or opinions.
LOSE: “Our service department is world-class…”
WIN: “We won the Miami Business “best service” award three years running.
The Right Way to Boost Conversions
Like we said at the beginning – the only thing that matters at the end of the day is the conversion rate. So how can you boost your conversion rates?
Your prospects don’t have time to read long emails. You only have a few seconds. Do not waste that precious time repeating yourself.
The conversion recipe is simple: One benefit, one differentiator, and one call-to-action (in that order).
The one benefit should explain, from your prospect’s viewpoint, what buying your offering would mean to the prospect.
WRONG: “Our service has the following benefits.” (too many)
WRONG: “Our service saves you money.” (too vague)
RIGHT: “Our service reduces overhead by 50%.”
The one differentiator should explain from your prospect’s viewpoint why you’re the right person to buy from.
WRONG: “We’ve been in business since 1950.” (irrelevant)
WRONG: “We’re the industry leader in XYZ production.” (too vague)
RIGHT: “We sell more XYZs than anyone else.”
If you’re selling something that can be ordered online, then the one call-to-action should be a link to where the prospect can buy your product.
If you’re not selling something than can be ordered, then your call-to-action should be in the form of a YES or NO question that your prospect can answer by responding. Your goal in this case is to start a conversation. A simple YES or NO question provides the least amount of resistance to get a conversation started.
WRONG: “For more information, visit our website.”
WRONG: “Call if you have questions.”
RIGHT: “Is this something you could see yourself using?”
RIGHT: “Would you like to see a short video that explains the details?”
Email marketing does work when you approach it properly. Stay out of spam folders and boost your conversation rates by following these tips.
- It’s always about them. Never about you.
- Features are less important or interesting. Benefits are what they need, what they are looking for and willing to join.
The Right Way to Boost Conversions
Like we said at the beginning – the only thing that matters at the end of the day is the conversion rate. So how can you boost your conversion rates?
Your prospects don’t have time to read long emails. You only have a few seconds. Do not waste that precious time repeating yourself.
The conversion recipe is simple: One benefit, one differentiator, and one call-to-action (in that order).
The one benefit should explain, from your prospect’s viewpoint, what buying your offering would mean to the prospect.
WRONG: “Our service has the following benefits.” (too many)
WRONG: “Our service saves you money.” (too vague)
RIGHT: “Our email marketing service is 100% Free.” Learn More
The one differentiator should explain from your prospect’s viewpoint why you’re the right person to buy from.
WRONG: “We’ve been in business since 1950.” (irrelevant)
WRONG: “We’re the industry leader in XYZ production.” (too vague)
RIGHT: “We do more Free successful Email Campaign than anyone else.”
If you’re selling something that can be ordered online, then the one call-to-action should be a link to where the prospect can buy your product.
If you’re not selling something that we can order, then your call-to-action should be in the form of a YES or NO question or schedule a meeting, sale end tomorrow call now, something that your prospect can respond too. Your goal, in this case, is to start a conversation. A simple YES or NO question provides the least amount of resistance to get a discussion started.
WRONG: “For more information, visit our website.”
WRONG: “Call if you have questions.”
RIGHT: “Is Free Email Marketing something you like to try?”
RIGHT: “Would you like to hear more and understand the details?”
Email marketing does work when you approach it properly. Stay out of spam folders and boost your conversation rates by following these tips.
Try A cycle of progress with us, Now.
100% free. Because we build relationship, Acting.
Step into Your Customer’s Shoes
One of the biggest mistakes Email Marketer often do is position themselves as the hero. Wrong. Your customer is the hero. You are simply the guide calling them to action.
Prospects only open, read, and respond to an email that is about what they want. They don’t’ really care about how great you think you or your company are. They’ll only become your customer if they believe that buying from you will benefit them.
Effective emails are always about benefits, not features.
LOSE: “Our product is engineered by expert blah blah blah…”
WIN: “Our product reduces failure by 60%.”
Don’t Sound Like You’re Selling
Most people do not trust salespeople. Some of it comes from stereotypes, but a lot of it comes from dealing with pushy salespeople using aggressive sales techniques.
If you’re selling something, you must avoid sounding like you’re a salesperson. This doesn’t mean you have to hide that you’re selling something, but you need to avoid using sales-y phrases like:
LOSE: “What if I told you…”
LOSE: “We put our customers first…”
LOSE: “I’m not supposed to say this…”
If it sounds like something a stereotypical salesperson might say, don’t put it in the email. Don’t use unfounded claims or opinions.
LOSE: “Our service department is world-class…”
WIN: “We won the Miami Business “best service” award three years running.
The Right Way to Boost Conversions
Like we said at the beginning – the only thing that matters at the end of the day is the conversion rate. So how can you boost your conversion rates?
Your prospects don’t have time to read long emails. You only have a few seconds. Do not waste that precious time repeating yourself.
The conversion recipe is simple: One benefit, one differentiator, and one call-to-action (in that order).
The one benefit should explain, from your prospect’s viewpoint, what buying your offering would mean to the prospect.
WRONG: “Our service has the following benefits.” (too many)
WRONG: “Our service saves you money.” (too vague)
RIGHT: “Our service reduces overhead by 50%.”
The one differentiator should explain from your prospect’s viewpoint why you’re the right person to buy from.
WRONG: “We’ve been in business since 1950.” (irrelevant)
WRONG: “We’re the industry leader in XYZ production.” (too vague)
RIGHT: “We sell more XYZs than anyone else.”
If you’re selling something that can be ordered online, then the one call-to-action should be a link to where the prospect can buy your product.
If you’re not selling something than can be ordered, then your call-to-action should be in the form of a YES or NO question that your prospect can answer by responding. Your goal in this case is to start a conversation. A simple YES or NO question provides the least amount of resistance to get a conversation started.
WRONG: “For more information, visit our website.”
WRONG: “Call if you have questions.”
RIGHT: “Is this something you could see yourself using?”
RIGHT: “Would you like to see a short video that explains the details?”
Email marketing does work when you approach it properly. Stay out of spam folders and boost your conversation rates by following these tips.
